Tag Archives: Twitter

Online Representation: Transparency and Respect

Keyboard

How does transparency and respectfulness factor into an organization’s social representation and reputation? Organizations in all sectors, whether non-profit, government or for-profit, should carefully plan, monitor and assess their social representation. Online platforms such as Facebook, Twitter and Instagram are several popular social tools that groups use in brand communication and representation.  However, how do you ensure that your organization’s… Read more »

Social Intelligence Tools: Case Study – Tim Horton’s

Tim Horton's on Iconosquare

Which social intelligence tools do you use? Topsy, Iconosquare and Social Bakers are just three of a variety of social intelligence tools that organizations use to engage in social listening and analysis of platforms such as Facebook, Twitter, Instagram and YouTube. Using these three insight tools and by comparing Tim Horton’s to competitors such as Starbucks, Timothy’s and Country Style,… Read more »

To Do or Not to Do, that is the Question in Social Media Marketing

Developing a marketing program on social media platforms can be a daunting task. What steps should you take and what should you avoid in order to achieve the most success? Check out 3 things you SHOULD DO and SHOULD NOT DO when developing marketing programs on Facebook, Twitter or Instagram: FACEBOOK DO: Include high quality photos and videos in your… Read more »

Are your Social Media Images and Platforms Stylish or Trendy?

When was the last time you made a decision based on an image? On social media platforms such as Twitter and Instagram, there are thousands upon thousands of images being uploaded and shared on a daily basis. If you’re an organization trying to establish a social media presence, what kind of images do you need to post for your social… Read more »