Tag Archives: Social Media

Question of the Day: Image use in Canada

What do you recommend to a client who wants to use (A) a rights managed image on their website or for social media, or  (B) re-post or use something found on social media? To begin with, rights managed (RM) images are a type of usage license for a stock photo and are issued on a pay per use basis. The… Read more »

Are your Social Media Images and Platforms Stylish or Trendy?

When was the last time you made a decision based on an image? On social media platforms such as Twitter and Instagram, there are thousands upon thousands of images being uploaded and shared on a daily basis. If you’re an organization trying to establish a social media presence, what kind of images do you need to post for your social… Read more »

From Hardcore Marketer to Core Marketer: Why Understanding For-Profit, Nonprofit and Government Social Media Strategies Is A Good Move

The Question of the Day: Why do even hardcore marketers need to understand nonprofit and government social media strategies? To provide an answer, I feel like the question must be deconstructed in order to understand why it is a problematic inquiry to pursue: The term hard core as defined by Merriam-Webster, is “a small number of very active and enthusiastic… Read more »