How many times have you looked for a video that explains a topic that you have limited knowledge about? Have you ever searched for “Strategy” on YouTube?
Market segmentation and scenario planning are just two of wide variety of strategy models that individuals and organizations can use when planning for the future. What exactly are these two models all about? In the YouTube video 2in2: Strategy Models Edition, I talk about two other videos, Market Segmentation Introduction posted by Logi Karlsson and Strategy 101 – Scenario Planning posted by Christian Stadler, and discuss their effectiveness at explaining their highlighted strategy model. Each section is preceded by a BusinessDictionary.com definition of either Market Segmentation or Scenario Planning. (Background Music: Bubblegum Ballgame from the YouTube Free Music Audio Library).
Check out my video below and ask yourself afterwards: “Do I better understand what market segmentation and scenario planning are about?”