Lost in digital space? These definitions might help you find your way back home.

Question Marks

Are you new to the digital scene or do you need to brush up on your digital vocabulary?

Check out today’s trio of digital terms defined:

  • SEO or Search Engine Optimization: Search Engine Optimization, or SEO for short, refers to the “process of improving traffic to a given website by increasing the site’s visibility in search engine results”.

In other words, SEO is the active process of trying to attract more visitors to a specific website. This is done by “optimizing” or adding or altering content in a website so that it appears higher in search engines such as Google. By ensuring that the content on your website is of high quality and unique, your website can improve its standing in search results when people search for information that directly relates to your content. Generally speaking, the higher you rank in a search engine’s results page, traffic to your website or specific pages on your website are likely to increase.

  • Domain Name Registrar: A domain name registrar is “a company designed to provide domain registration service to other companies or individuals that would like to own a particular web address.”

In other words, a domain name registrar are companies such as GoDaddy and namecheap that ensure that web addresses purchased from their company (.com, .ca, .org, etc.) by other businesses or individuals are registered so that no other individual(s) or group(s) can acquire them. Usually there is a monthly or yearly flat fee a business or individual must pay to the registrar in order to maintain their web address.

  • Web Crawler: A web crawler is a “search engine for locating information on WWW, it indexes all the words in a document, adds them to a database, then follows all hyperlinks and indexes and adds them to a database, then follows all hyperlinks and indexes and adds that information also to the database. Also called web spider, spider.”

In other words, WWW or the World Wide Web is similar to a spider’s web in which millions of websites or “threads” co-exist. A web crawler, which can be considered as a spider, is sent out to “crawl” the WWW and index or file away information from websites on the web so that it can be accessed by others searching for particular information. For instance, a search engine such as Google may have web “spiders” that explore the “web” so that information can be indexed and added to its searchable database.

Welcome home digital explorers! Now that you know what search engine optimization (SEO), a domain name registrar and a web crawler are, you can start a new digital journey!



***Photo from www.pixabay.com

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