Category Archives: Strategies

Online Representation: Transparency and Respect


How does transparency and respectfulness factor into an organization’s social representation and reputation? Organizations in all sectors, whether non-profit, government or for-profit, should carefully plan, monitor and assess their social representation. Online platforms such as Facebook, Twitter and Instagram are several popular social tools that groups use in brand communication and representation.  However, how do you ensure that your organization’s… Read more »

INFOGRAPHIC: Target Markets and Social Media Strategies


What are the target markets and social media strategies of Nonprofit, Public and Private Sectors? The infographic included at the bottom of this post visually depicts the substantive differences between the target audiences and the social web strategies that would be used in each of the three sectors of Nonprofit, Public and Private. The top of the infographic first establishes… Read more »

What’s Your Strategy? Developing Knowledge Through YouTube

How many times have you looked for a video that explains a topic that you have limited knowledge about? Have you ever searched for “Strategy” on YouTube? Market segmentation and scenario planning are just two of wide variety of strategy models that individuals and organizations can use when planning for the future. What exactly are these two models all about?… Read more »