Category Archives: Resources

Social Intelligence Tools: Case Study – Tim Horton’s

Tim Horton's on Iconosquare

Which social intelligence tools do you use? Topsy, Iconosquare and Social Bakers are just three of a variety of social intelligence tools that organizations use to engage in social listening and analysis of platforms such as Facebook, Twitter, Instagram and YouTube. Using these three insight tools and by comparing Tim Horton’s to competitors such as Starbucks, Timothy’s and Country Style,… Read more »

INFOGRAPHIC: Target Markets and Social Media Strategies


What are the target markets and social media strategies of Nonprofit, Public and Private Sectors? The infographic included at the bottom of this post visually depicts the substantive differences between the target audiences and the social web strategies that would be used in each of the three sectors of Nonprofit, Public and Private. The top of the infographic first establishes… Read more »

The Terrific Trio: Stock Image Resources

Do you need images? Whether you are an individual or organization in search of stock images for personal or commercial use, there are a wide variety of stock image resources available on the World Wide Web. This blog post highlights three especially intriguing websites with a database of great images: GRATISOGRAPHY picjumbo Pixabay GRATISOGRAPHY GRATISOGRAPHY is an awesome stock… Read more »